I’m back. Sorry to keep you waiting.
Last weekend, I’d originally planned to visit Akihabara with a friend. It’s kind of like Mecca; everybody ought to do it at least once, right? But things happened and I had to cancel at the last minute, so I asked my friend if he couldn’t meet me around Osaka instead. It worked out for the best, because we spent a lovely rainy day in Osaka’s own anime and electronics hub, Nippombashi, a.k.a. Den Den Town.
I was impressed with the variety. You’d think that once you’ve seen one shop, you’ve seen them all. But this was not so:
*Animate had a kind of a crowded, homey feel to it. One floor was dedicated to manga, another to anime goods, and the top to CDs/DVDs. I was shocked to see a lot of very attractive, fashionable people shopping around. The back wall of each floor had some hetero H and Boys Love.
*Melonbooks only had two floors, but it felt gargantuan. Everything was exceedingly well-lit, organized and nicely displayed, and again, everyone looked good. More than half of it was doujinshi. The amount of porn was breathtaking. All of the Boys Love was segregated to a large inner store on the second floor.
*Mandarake (in Umeda, but we went on the same day) felt like a cave: Rough walls, a T-Rex skeleton, and endless shelves of vintage books and toys. The organization was workmanlike, and people there looked just a bit more like what one would expect of otaku. But only a bit—not a bandana or fanny pack in sight.
There were many other places: Several maid cafes, a museum selling Tony Taka and Nishimata Aoi’s art for several thousand dollars apiece (!), heaps of dodgy electronics stores. Even a Touhou vending machine.
People in the area were surprisingly well-informed. One nice girl at Animate knew the names and faces of Touhou characters, and a maid at one of the cafés we visited was a fan of Higurashi no Naku Koro Ni. I’m sure many of them are trained to have a working knowledge of popular shows, much like a supermarket employee is trained to know where to find your favorite brand of potato chips.
But as hard as it is to wrap my head around, it’s also quite possible that these are just normal young people who love anime. Clearly, the gender line is already changing with the increasing presence of BL, so why not other stereotypes as well? I used to be suspicious of Nakagawa Shoko, the supposed born-and-bred otaku idol… But really, given time and the law of averages, why wouldn’t she appear? Den Den Town seems to have plenty of her kind.



November 26, 2009 at 9:53 am
I’ve never really felt ashamed about my anime hobby. I’ve been in management for over 5 years and I’ve never kept it hidden. I remember entering management in 2004 and when I got my own office, I put up a huge Kenshin wall scroll. A lot of people asked for it when I left.
Right now I’m typing this at work on my laptop running on Windows 7 with it’s Nanami theme going PIPPO and JAJANN every now and then…
Why live in shame?
November 26, 2009 at 4:49 pm
Hehe. I’ve never hidden my power level, but I doubt any of MY wallscrolls would be suitable for an office XD Maybe I’d pu up my Pulp Fiction poster, though.
November 27, 2009 at 8:12 am
That’d be normal and expected — a Tarantino poster, and for his most well-regarded movie too. Put up a huge Macross poster like I did in my last office. I used to have most of my gunpla there too until my then boss talked me out of it (He was a foreigner).
November 28, 2009 at 3:57 pm
For a while I was doing tarot readings for the kids, so I had a habit of leaving my “Manga Tarot” deck on my desk at work. Nobody in the teacher’s office ever seemed to notice, but when the monthly drinking party came around… Well, then it was all “Hey, what’s with your moe-moe things? Are you an otaku-kei?” Funny people.
November 28, 2009 at 3:53 pm
It’s less about self-shame than it is about expectations: Unfortunately, many hardcore fans in America (of anything, not just anime) are not very attractive or fashionable, or sometimes even hygenic. Even if they’re a minority, they’re a very visible one. So I’m surprised when I see fans in Japan who are well-groomed, nicely-dressed, well-behaved AND apparently shopping with a boyfriend/girlfriend in a perfectly normal fashion.
Is that unfair of me? Yes, I think so. The difference may also have to do with the overwhelming importance of “image” in Japanese culture. I suppose I just grew up with the assumption that the beautiful people had other things to do than watch anime.
November 26, 2009 at 10:03 am
Sounds like you had a lot of fun!
November 28, 2009 at 3:58 pm
I really did. It was the most fun I’ve had since arriving. But I hope someone going to Osaka finds this entry and finds it helpful, also.
November 26, 2009 at 10:50 am
You can never have too much porn!
And I agree with ghostlightning …in theory. This is going to sound sort of elitist, but being an American-born otaku puts it in a different playing field, if that makes any sense.
November 28, 2009 at 4:03 pm
Yes, evidently you really can’t. It was like the scene in Alice in Wonderland where she encounters the garden of talking flowers: lots of spinning and astonishment and “oh my”s.
What you said makes sense to me, but then you and I are Americans. Still, these cross-cultural differences are interesting. Thanks for reading.
November 26, 2009 at 3:48 pm
I can feel the jealousy starting to form…..I want to goooooo that sounds like an awesome time!
November 28, 2009 at 4:04 pm
It was indeed an awesome time. But don’t fret; now you have a handy guide for when you eventually do go. Den Den Town isn’t going anywhere any time soon. Cheers.
November 26, 2009 at 4:47 pm
I swear to god, at least 50% of the women at Otakon are always fuckable. And sure, for a while you say ‘well half of them are probably goth trendfag narutards anyway’ but then you see that REALLY hot girl cosplaying as like Booiepop and you realize that if most of the attractive women didn’t seem to have a boyfriend with them, you’d be going wild here.
November 28, 2009 at 4:16 pm
So theoretically it’s a worldwide thing, and I just haven’t noticed on my home soil. Then again, social networking seems to have made it okay to let the colors fly in public as much as possible. Very interesting; thanks.
November 26, 2009 at 4:57 pm
I used to be really shy about my hobby, but eventually I decided that it’s part of who I am and I shouldn’t keep hiding it forever, whether it’s in Japan or anywhere else. And over the years I’ve discovered that if you’re open with your anime fandom, you’re much more likely to find people you meet who are also fans =)
Ah, I really miss Animate! Compared to the variety and quality of anime products there, the stuff at American conventions pales XP I think I passed by a Melonbooks once but I didn’t go inside. I only spent a few hours in Osaka, but if I ever go back, I’ll visit Nipponbashi.
Great to have you back on the blog, by the way =D
November 28, 2009 at 4:27 pm
Didn’t you get to spend a whole lot of time in Akihabara? Even with all the interesting things to do, I’m sure Den Den Town pales in comparison. At least I’m jealous.
You’re very right about Animate. This is one of those things I’m sure I’ll never let go of, in the event that I come back to the States and attend AX or something.
Thanks for the welcome. It’s good to be back.
November 27, 2009 at 10:55 am
Touhou vending machines? Well now I’ve seen it all. Does ZUN even receive any royalties at all from products like this? If there are no licensing fees I imagine it’s an attractive branding choice for that area.
I also notice Hetalia characters in the same machine. Germany, France, Japan… but no Italy?
November 28, 2009 at 4:30 pm
I wouldn’t be surprised if he got SOMEthing out of it. He apparently has a bit of an entourage with him in Tokyo when he goes around. But I don’t think he sees a dime from the doujinshi, and there was just so, so much Touhou doujinshi everywhere.
I think Italy’s out of the shot, but still somewhere in there. Those drinks were also sold in four-packs in the bigger stores, and it would be a crime not to include the very namesake of “Hetalia.”
November 28, 2009 at 6:35 pm
Hey! Welcome back!
Also, you’re quite lucky to find that Touhou vending machine, since we were all the rave on finding it since last last last year. And when you find a rare one, they usually sell the drinks at outrageous prices.
So, what drink did you get?
November 29, 2009 at 1:56 am
I got Reimu barley tea and Flandre grape juice. My friend got Marisa milk tea and let me have his can afterwards. So that leaves Remilia… but that’s just incentive to come back, I suppose.
November 27, 2009 at 10:53 pm
Yeah, it was kind of surprising how completely normal-seeming the customers at Animate were. You wouldn’t be able to tell, at all, that it was an anime store from the people inside.
And I think that anime “museum” place is worth mentioning too. How much was that anime picture again? 500000 yen?
November 28, 2009 at 4:35 pm
But you could definitely tell from the anime boobies everywhere. Lovely place, really.
I did mention the museum very briefly, after the shops… And it was indeed 500,000 yen. A little more, even. That’s one hundred Japanese anime DVDs!
November 28, 2009 at 2:00 am
I love that you can buy doujinshi openly in the stores over there, licenseholders be damned. And how at Comiket every anime and manga producer/creator just turns a blind eye in their own backyard (Tokyo) while hordes of writers and artists sell work based on their stories and characters.
Spent approximately 1.5 hours of my life in Osaka, having okonomiyaki for lunch and then getting back on the train for Kyoto. Must spend more time there next trip.
November 28, 2009 at 4:40 pm
It was shockingly organized. I had the impression (from Comic Party and Doujin Work, admittedly) that doujinshi were kind of limited, but Melonbooks had hundreds of them in multiple copies. It was like an American comic store. I almost wish we had something like that in the States, if only we had the same hardcore art culture. But we have a whole lot of fanfiction, and it’s all free.
I’ve heard Osaka takoyaki is where it’s at, but I have yet to get some because the lines are so long. If you decide to make a trip in the next year or two, please do keep in touch. Cheers.
November 29, 2009 at 5:14 am
So, I visited the Akihabara Animate for comparison yesterday. It was about twice the size (7 floors… so many stairs) as the one in DenDen Town, and had a couple stores very similar to it in both size and content right next door. The people there were just a little bit less fashionable than the ones who we saw in the Osaka Animate, however.
November 29, 2009 at 6:38 am
Wow. Guess I still have to make that trip to Tokyo eventually, huh? Maybe next year– And then if you get a job in Japan, we can go together! Again! Splendid.
November 30, 2009 at 11:00 am
Sounds like an interesting trip. Touhou vending machine. ^ ^
“I used to be suspicious of Nakagawa Shoko, the supposed born-and-bred otaku idol… But really, given time and the law of averages, why wouldn’t she appear?”
I was just about to say that these might just be normal people who like anime, but you pointed that out yourself.
December 8, 2009 at 12:29 pm
Oops, sorry I missed this.
My friend found the vending machine completely by accident, after I had spent the morning telling him about it. I am completely in his debt.
I don’t think I’m maladjusted or hideous, and I haven’t met TOO many people who fit that profile either… But for some reason I still expect hardcore anime fans to be the dregs of the social barrel. I wonder why. Masochism, perhaps?
December 7, 2009 at 7:41 pm
>>But as hard as it is to wrap my head around, it’s also quite possible that these are just normal young people who love anime.
This.
December 8, 2009 at 12:27 pm
Originally I wanted to link to your observations on your blog, but I wasn’t feeling up to digging through your archives. Still, I thought of you!
September 6, 2010 at 3:41 pm
Doujinshi has for a while been more popular for girls than guys… (Partially because on average more girls draw)