What I’m about to discuss has been gestating in my head for a little while, ever since I finally caught a showing of the Magical Girl Lyrical Nanoha movie a couple weeks ago. It was my first exposure to anything Nanoha, and I was blown away, really just beside myself with excitement… But I felt that I didn’t have the right language to discuss it.
So I exchanged a few e-mails with the incredibly helpful Ghostlightning, read some books, did some meditating. Now I feel prepared to talk.
Note: This one’s going to be long.
“One way to imagine super flatness is to think of the moment when, in creating a desktop graphic for your computer, you merge a number of distinct layers into one. Though it is not a terribly clear example, the feeling I get is a sense of reality that is very nearly a physical sensation.”
When Takashi Murakami made this claim in “Superflat Manifesto,” he wasn’t inventing a new aesthetic from nowhere; he was describing the state of the world as it currently exists.
To borrow an example (in a slightly different context) from Hiroki Azuma and Otaku: Japan’s Database Animals, consider how you’re reading this entry right now: On a web browser, which is just one window of many on your computer desktop. This window might be on “top” of everything else, but the entirety of it exists on a flat computer screen, in a thin layer of light-emitting liquid crystal. In a graphical user interface, there are multiple, potentially infinite layers, but overwhelming flatness: Superflat life in a perfect nutshell.
This is also an excellent way to describe anime. Thomas Lamarre, in his new book The Anime Machine, says that one critical feature of animation, which distinguishes it from cinema, is that animation builds each frame out of multiple layers of cels stacked on top of each other. Background, foreground, and different character drawings can each exist in the same frame while remaining completely separate from each other.
Thus, a person viewing animation experiences not just the linear, cinematic motion of what happens from one frame to the next, but also the lateral manipulation that occurs in the space between cel layers, which Lamarre says is equally important. But that said, animators do it all on computer now, and in the end we queue it up on Video Player Classic and experience the total product. So again, it adds up to a kind of superflat.
Okay, now that we’ve laid groundwork for discussion of anime, let’s get into the deeper stuff: Magical girls.
Cutie Honey was the original transforming magical girl. I can’t remember where I read that—Manga! Manga!, perhaps, or it could have been something by Susan Napier. Anyway, the grand irony of it is that Cutie Honey isn’t magical (her powers are technological) nor a girl (she’s a robot). But in her we see the basic beginnings of Sailor Moon, Card Captor Sakura, Pretty Cure. And in the above video, we see the particular properties of animation creating a captivating, vibrant opening sequence, full of motion achieved mainly via the manipulation of cels. (Incidentally, I feel that this visual manipulation within flat-space is what makes the Gainax remake so charming.)
Of course, Cutie Honey is also very titillating. This was a magical girl show made for boys, after all, with nudity and violence and all that good stuff. So in practice, Magical Girl Lyrical Nanoha is only the latest in a history of such shows. Still, Nanoha is an unusual anime, not just because it paradoxically has such strong initial trappings of a girls’ magical girl show (e.g. the TV show logo, the character designs, the cute outfits), but also because it embeds its masculinity so deeply in the product, within the animation itself.
“Magic, and the theory and practice of aerial combat. I will teach you everything.”
- Raising Heart, Nanoha the Movie 1st (Note: Written from memory)
From watching the movie, I see the maleness of Nanoha a number of obvious ways. There are panty shots and nude transformation sequences, certainly, but what also caught my eye was the mechanical, technological nature of their magic. A bright, shiny transformation sequence is juxtaposed with Nanoha’s uniform being literally screwed into place on her body like a full-coverage chastity belt (echoes of the recent Iron Man film come to mind). Meanwhile her magical staff shifts like a Transformer, all clicks and sliding of precision metal parts.
But there is another masculine element in play, simultaneously subtler and much more bombastic than the rest: The Itano Circus.
For those who don’t know, Itano Circuses are a staple of mecha anime battles, in which a large number of missiles are depicted launching at once and zooming toward their target with long trails of smoke. The missiles usually fly about in dynamic patterns, and the targets (usually mecha or planes) have to dodge these missiles with a series of acrobatic dodges and weaves. I think that gives the general idea, and TV Tropes has a perfectly serviceable entry on what they call the “Macross Missile Massacre.” But in the end, there’s simply no better way than to show you what I’m talking about:
The video is quite long, and you don’t have to watch the whole thing. I’m just using it as a visual reference. But the key point is that the Itano Circus is the ultimate illusion of dimensionality: a kaleidoscopic thrill ride through the superflat landscape of anime “space.” Ichirou Itano made this technique famous in the original Macross series in 1982, but there is evidence that he used it even earlier, as an animator for the 1981 Gundam movie and the 1981 video for Daicon III. Eventually, of course, this would all make way for the generation-defining short film made by Gainax in 1983 for Daicon IV:
This one you really ought to watch in its entirety, when you have the time. It’s beautiful, and as I said, it set the tone for otaku culture up to the present day.
The Nanoha movie has some truly gorgeous fights: Flying, spinning death duels in the clouds and in the ruins of abandoned cities. Unchained from the limitations of a television broadcast budget, Nanoha Takamachi and Fate Testarossa are allowed to really go at it. And one of the most prominent aspects, I felt, was the use of the Itano Circus, mainly in the form of wave after wave of smart plasma orbs.
This is unique, because as I said, the Itano Circus is almost entirely used only in mecha anime, not magical girl shows. We’re talking about missiles shooting, penetrating giant machines with large explosions. If you don’t mind my comparing it to sperm approaching an egg, I believe the Itano Circus is a very masculine visual. Even the Daicon IV video, with its sexy bunny girls and nonstop action, is essentially a long love letter to male-oriented sci-fi fandom.
The fact that Nanoha makes use of this technique, then, is huge. We’re talking about the introduction not just of masculine-friendly visuals or otaku fetishism, but of a distinctly masculine understanding of space. The invisible gap between cels, which is so vital to the nature of animation, has been configured toward a male audience, making Nanoha profoundly tailor-fit for the men who watch it.
There are further places I can go with this topic. For one, I skimmed over the more “obvious” ways that Nanoha appeals to masculine sensibilities, and I’m sure there are other anime series to be discussed in this vein. But this entry, more than anything I’ve written before, is an experiment, hopefully to be built upon later. I’m content to end it here and see what you think first.
And now… Now, I’m going to take a short break. I’ll be back by the end of next week. Take care, everybody.






March 18, 2010 at 9:53 am
The creators of Nanoha are supposedly fans of Super Robot Wars and there’s a lot of comparison of similarities between the two among fans. In a sense, it kind of is like a mecha show minus the robots and with magical girls.
Thanks for the entry. It’s been an interesting read as usual. Now to wait for the movie to come out on DVD/Blu-ray…
March 19, 2010 at 8:29 am
I hear a lot about this Super Robot Wars. I’ll have to give it a look. But I think you’re very right.
By any chance, would you happen to be Saturnity/Stephan’s friend? If so, it’s a pleasure!
Not that it wouldn’t be a pleasure either way.
March 18, 2010 at 10:08 am
I am in awe, nothing to add. This is one of the coolest posts I’ve ever read, and I already know that I will be quoting you here many, many times in the future. The masculinity of Nanoha and other shows like it (Kaitou Tenshi Twin Angel immediately comes to mind) is something I’ve never been able to explain in ways other than ‘time slot, magazine posters, product arrangement’, but couldn’t truly capture as an element of the show itself. You have done that – now I must show it to everyone!!!
By the way, you must watch Nanoha A’s. It sounds like the movie remade the first season, which is great because the first season was terrible, so you don’t have to watch it. Nanoha A’s though is one of the best anime I’ve ever seen so definitely go for it!
March 19, 2010 at 8:12 am
Well, as I said in my comment to newgeekphilosopher, it seems I did jump the gun a little. Lamarre already laid the foundation for talking about male otaku visuals, and I would’ve seen it if I’d just finished the darn book first (Though oddly enough, he doesn’t credit Itano with the technique or use the term “Itano Circus”). Quite embarrassing…
But hey, the point is to talk about Nanoha, and apparently I helped you with that. That’s lovely! My job is done.
I couldn’t find the box set for Nanoha A’s, so I’m doing the dirty pirate thing and downloading a batch. Almost finished!
Cheers.
March 19, 2010 at 11:56 am
oho? Interesting that you couldn’t find a box set in Japan. It’s easy to come by here… but then here it only got released last year I think, lol.
I can’t wait to hear your thoughts on the show~~
March 18, 2010 at 10:23 am
It’s nice to do see you do a longer piece. I’ve always classified your blogging style as one that provides an interesting idea and then stops short of drawing a conclusion, so that everyone in the comments form their own. This time I get to see you establish a conclusion first, which is a fresh change of pace. And yet you still leave a gaping void for us to fill in
Nanoha itself can be considered a crowning example of the database structure that Azuma argues for. Using the juxtaposition of magical girls with mecha-ish sensibilities, it becomes a pastiche that has really taken everything and put it together. Combine that with the illusion of dimensionality, which animation does at its crux, and you get a fragmented but whole product in which not only is the animation a process of piecing together, but the otaku taste itself is a combination of parts. Perhaps the bigger question, which I feel Azuma never really answers, is whether or not the very nature of animation is what is influencing the otaku. Are the animators distinctly aware of this male understanding of space, or is it something they innately developed through playing with animation?
Although frankly, I never liked the concept of superflat. It doesn’t really draw out points that can be contended or agreed upon. I just gives a statement and a name to something.
March 19, 2010 at 8:27 am
I’m flattered that you’ve located my style. I wasn’t really aware of it in that sense, but now that I do… Well, frankly I’m really self-conscious.
But I appreciate it.
I agree, superflat-as-aesthetic alone isn’t very talk-worthy. But the way Murakami himself connects it to Japanese postwar culture, and the various responses to that statement, I think is where the argumentative gold comes from.
In the beginning, when people were operating out of garages with shoestring budgets (and Osamu Tezuka whipping them to work
), it was probably all necessity creating the style. It’s when we get the born-and-raised otaku, the ones who use those techniques because they’re like the ones in the shows they liked as kids, that the question of intention comes up.
And frankly, I’ve no clue. But I like that question. Cheers.
March 18, 2010 at 11:02 am
So THAT’s where the Train Man TV Dorama theme song animation got its inspiration – ha-hah! Subtle!
I really need to find some otaku related articles on JSTOR at my University. So far I’ve convinced myself just to hang in there even if all seems lost – if only for JSTOR membership!
You finally did an article about Superflat, but I’d like you to go into more detail into it – maybe use Takashi Murakami’s press interviews and scholarly articles about him that aren’t Azuma. Hmm… that would make an interesting article.
Thanks for solving the mystery of Daicon IV for me, I’d never seen why it’s been mentioned in many places including FLCL and Train Man.
March 19, 2010 at 8:10 am
The book I mentioned by Thomas Lamarre might be what you’re looking for. I put them together for this piece, but Lamarre raises some pretty strong objections against superflat, or at least the way Murakami does it compared to what anime does.
Since we’re on the subject, though, I’m about halfway through the book now, and I’m just now seeing Lamarre do some brilliant analysis of Daicon IV in context of male otaku imaging… I probably should have looked through the index.
But let’s call this applying Lamarre to Nanoha, then.
Thanks for reading.
March 18, 2010 at 2:40 pm
You’ve certainly made me want to watch this Nanoha movie. I like the fact that you tie Cutey Honey in as an example of ‘masculine’ magical girl-style, because the live-action version at least shows this dual personality thing. Yes, it has the transformations, the ‘girl power’ thing and loads of floral pinkness everywhere but it is also a sci-fi show and has some pretty blatant fanboy appeal.
The superflat concept really needs its own post though – I enjoyed where you were going with it but it’s a topic I’d love to read more about.
March 19, 2010 at 8:16 am
The “strip-then-whoa-hand-cover!” thing is also a lot more explosively sexual in the Gainax Cutie Honey rendition. Which I don’t mind, for the record.
Superflat is surprisingly a not-very-flat subject. Here I only covered the visual aesthetic; there’s a whole world of cultural commentary going on as well. So I will probably revisit it eventually. Thanks for showing interest, and thanks for reading.
March 18, 2010 at 4:50 pm
I’m not familiar with Nanoha, but from what you’ve said about it, I can see why it’s so popular. It has the basic elements of mahou shoujo which, although targeted for young girls, are also appealing to some male otaku. But in addition, it adds all this flashy mecha and missile action effects, which would appeal to a wider audience, like male otaku who prefer these kinds of “masculine” things.
Is this Nanoha movie a sequel to the TV series or a retelling? If it’s a retelling that doesn’t require you to be familiar with the TV series, I may check it out when a fansub released.
I actually downloaded the song from the movie by Nana Mizuki, “Phantom Minds,” because it was so highly rated. It’s a great song.
March 19, 2010 at 8:19 am
The movie is a retelling. Not only did I never watch the TV series, but I didn’t even really know what this was about, besides the whole “good mahou shoujo versus evil mahou shoujo” thing. And I think I got by all right.
You should watch it.
Nanoha isn’t really for girls in any substantial way. It’s quite hard to describe… But I did try my best to, just now. Cheers.
March 18, 2010 at 5:38 pm
Interesting… I did get that Nanoha was a mashup of tropes from both magical girl and mecha anime subgenres… as my friend mechafetish told me (quite a fan). It was ‘remembering love’ for both traditions.
I appreciate the substantiveness of the work you did here and I’m glad to be of any assistance at all.
March 19, 2010 at 8:31 am
There’s one place I left pretty much completely untouched: How much Nanoha DOES key right into classic girls’ mahou shoujo rather than just pandering to men.
Well, something to consider for next time. Thanks for reading!
I can’t overstate the value of your help.
March 18, 2010 at 8:41 pm
I always considered Nanoha as a shonen show dressed in mahou shojou clothing.
Shonen mahou shojou?
At least the 2nd season was: Nanoha As.
The first season was rather dull with its watered down Card Captor Sakura ambiance and 5th generation Sailor Moon trappings.
It sounds like they took the best of the second season of Nanoha and incorporated into a movie remake of the first season.
And kick ass anime girls across all anime genres owe Go Nagai’s Cutey Honey a great debt of thanks.
Its a shame that Cutey Honey never caught on in the West. I guess she was too early, or too late depending on which version of the franchise you watched in your formative years as an anime fan.
March 19, 2010 at 8:43 am
>>It sounds like they took the best of the second season of Nanoha and incorporated into a movie remake of the first season.
I believe they did, but I’ll have to watch A’s to know for sure.
I think Cutie Honey still has some presence. That video in my post, after all, has some relatively brand-spanking new fansubs on it. And I notice you’re using the 1990s “New Cutey Honey”-era spelling of the title, also.
Thanks for reading.
March 19, 2010 at 8:31 am
Another excellent read, I appreciate learning something new from each of your posts! I had no idea the Itano Circus was a masculine characteristic, even though I am familiar with it.
I always appreciate picking up bits and pieces of anime’s past, since I just don’t have the appreciation of classics from the 1970s and early 1980s some fans have. This means I won’t be watching the shows, but I still find it worthwhile to learn about the past to see influences on today’s shows.
In this case I don’t get the impression things change much, as Cutie Honey and Nanoha sound similar (targeting-wise) and while the technical merits are on different planes, the latter feels like a new coat of paint on an old car (to appeal to younger people). Of course I have no context to base this on, so I could just be blabbering.
March 19, 2010 at 8:37 am
I think you’re right. But if you really want to see a new coat of paint on the old car, find Re: Cutie Honey.
It’s hard to distinguish repackaging sometimes from what ghostlightning calls “remembering love.” And there seems to be a lot of love, especially, in these projects that will only be sold to otaku men.
Thanks for reading, as always.
March 19, 2010 at 11:14 am
Even though I don’t agree with the premise of your entry, I somehow find it interesting.
.
The whole “distinctly masculine understanding of space” doesn’t really make sense to me. Because stating that there is a masculine understanding of space makes me wonder what the “feminine” counterpart would be. And I see none.
So I wonder, is your point that the female audience is unable to enjoy the movie the same way the male audience does?
Being a fan of the Nanoha series since late 2006, I can ensure you that I enjoyed it fully, even though I lack the Y chromosome
However, you would have to agree that Nanoha is very much appealing for any mecha-fans because to use a lot of elements from the genre : like the so called “Itano Circus”. But again, “mecha-fan” doesn’t equal “man”. It may have been true for the vast majority of fans back in the time of Daicon IV, but that was 20 years ago. Nowadays, you will find girls who enjoy mecha as much guys and who are familiar with the same “codes”. Those girls will undoubtedly be enjoy the movie a lot more than the average man without any mecha-culture.
tl;dr : Superflat Dimensionality is not a masculine prerogative.
I’m convinced that the Movie is appealing to both gender for a variety of reasons but the ones you point out seem to me, paradoxically, very neutral and genderless.
March 19, 2010 at 12:02 pm
Just to pop in with a reply to this, I think just because women like it, even if a significant number of women like it, doesn’t make it less masculine. It just means that those women enjoy masculine things.
March 19, 2010 at 12:31 pm
I suppose it’s only fair to say “traditionally masculine,” if we wanted to be perfectly clear about what we mean. Shifts are happening quite quickly in this day and age.
But really, that’s such a pain, isn’t it? I can live with making some horrible sweeping generalizations once in a while.
March 19, 2010 at 2:27 pm
As 2DT proposes, “traditionally masculine” would be the perfect term. The fact that girls are more and more draws toward mecha/action pack series involving advanced technology doesn’t change the origins of it all i.e shows produced for the male audience in the 80s.
Now, if both gender come to like those elements equally, does it remain “masculine”?
I see a lot of virility in Nanoha and Fate way of fighting : their firm stances & fierce clashing are somehow very “manly” (certainly not something you would expect from 10 yo girls). But when it comes to the flying scenes I don’t see much of this virility anymore : I see animation techniques nurture and polished through decades of mecha series, which will catch the breath of both male & female audience.
Movies and series like Nanoha are actually democratizing those traditionally masculine elements.
March 19, 2010 at 12:25 pm
Welcome!
I think it’s lovely that you enjoyed Nanoha. I did too.
At the screening I went to, there were actually a few high school girls sitting close to the front, so you’re certainly not alone.
But what I mean is that I don’t think the show was built with women in mind. It isn’t that women are UNABLE to enjoy it, so much as I believe it was made with the intention specifically for men to enjoy it. Does that make sense?
I call the Itano Circus “masculine” because it’s very military, with missiles and explosions and all that stereotypical guy stuff, and also very Freudian with phalluses and sperm imagery. It’s a “masculine” kind of space because it uses the unique properties of animation in a way that has been traditionally associated with male shows, a male audience.
The fact that there are now women into mecha, who are fully aware of the Itano Circus and other mecha tropes, is fascinating. But I believe (and I admit I have nothing to back me up here but a feeling
) this has only started to happen significantly in the last few years. It doesn’t automatically erase the long history of this stuff being made by guys, for guys.
But now that I’ve said all that, it’s a very interesting point you bring up: How about uses of the Itano Circus in recent mecha shows like Code Geass or Gundam 00, which have clearly been made with a more gender-equal audience in mind? Especially considering the rise of “fujoshi” culture, are we starting to see a larger intermingling of otaku-gender culture, of which Nanoha is only one example?
Well, no idea. But it’s fun food for thought. Cheers; please feel free to drop by anytime!
March 19, 2010 at 3:12 pm
I’m glad to hear that even Japanese high-school girls enjoy Nanoha :].
“I believe it was made with the intention specifically for men to enjoy it. Does that make sense?” -> Completely. I realize the Nanoha series and the Movie were made primarily with the male audience in mind. The Movie even more than the original serie actually since they let go of the magical aspect for a good part to enhance the mecha one. However, I don’t think the Movie was made to the detriment of the female audience : having traditional masculine elements presented with the finest animation in a fight between two young girls which will end-up sealing their friendship is something very few girls (interest in anime) wouldn’t accept with open arms.
As for the Itano Circus it’s certainly masculine if you take into account the military aspect (since it’s originally a swarm of missiles). But in Nanoha there is no missile, but magic beams and magical orbs. That is quite far from anything military and quite frankly, less masculine (at least IMHO).
As for the Freudian vision, I absolutely can’t buy it. Because it would mean that the Gundam serie is the gayest thing ever (guys desperately trying to plant their seeds in other guys every time they fire) and I will end up imagining that people are trying to impregnate their house every time they park their car in the garage.
There is only so much you can try to depict as sexual : /.
“are we starting to see a larger intermingling of otaku-gender culture, of which Nanoha is only one example?”
I think so and also kinda hope so : ).
I’ll make sure to follow your blog. Thanks for your reply 2DT.
March 19, 2010 at 2:38 pm
Not super heavy into mecha, but this might have pushed me towards Nanoha a bit more. From samples I’d seen, there were good fight scenes, but to think there is a mech-mixed influence on the material is intriguing.
Very fun thoughts.
March 24, 2010 at 9:19 am
I’m not terribly into mecha myself. I think Nanoha has the right mix, for what that’s worth: Zero actual mecha, but a sort of… mecha sensibility? God, now it really sounds like I’m making things up.
Thanks for reading.
March 20, 2010 at 12:29 am
I wonder about sperm approaching the egg. I’ve never connected the Itano circus with masculinity – maybe the missiles, which are a symbol of warfare, but the patterns and movements are simply aesthetically pleasing, no? Everybody likes some dynamic, dimensionally illusive animation – Paprika comes to mind. The effective use of the illusion of dimensionality isn’t specifically directed at males.
Well, what I’m trying to say is that the Itano circus itself definitely has its masculine connotation, but in Nanoha where the missiles are replaced with orbs of light, I see it more as an aesthetically pleasing motion; about as suggestive as fireflies dancing about a lamp. In analysis one can say this is an example of their bid to target a male audience, but I don’t think it’s the most prominent aspect. When there’s something as in-your-face as the sexuality of the panty-shots, the subtlety of something embedded in the animation isn’t as affecting.
In the end it seems people did mind your analogy :p
Still, great post. I would’ve never even noticed the circus. I’m still caught up with how every character had a prominent hair bulge.
March 24, 2010 at 9:22 am
Well, I did notice Fate’s cape sweeping up to show her bottom more than once. I suppose it doesn’t get much more masculine than that, but then it’s less animation studies and more dodgy peep show.
Thanks for reading. I don’t mind that you mind my analogy; I think you have a point. So cheers.
March 20, 2010 at 2:00 pm
I’ve always loved the mecha influences of Nanoha, which got me into the series in the first place. (There’s a reason why she’s compared to another White Devil.) Great job integrating the Itano Circus into your post! I sure appreciate it on many levels.
I wish I could see the movie right now.
March 24, 2010 at 9:24 am
Thank you! Mecha is new territory for me, at least when it comes to blabbering on about anime as I do.
So I’m glad it worked for you. Thanks for reading.
I think Nanoha’s closing up in the theaters now. I caught one of the tail end showings. So soon, soon.
March 22, 2010 at 5:11 pm
The Daicon IV video is one of the most awesome things created by mankind. Ever. A friend of mine showed it to me on a (very treasured) VHS tape back in 2001 or 2002.
Maybe I’ll check out the Nanoha movie. Babes combined with crazy action animation I must say gets me quite exited. Though, I don’t always completely enjoy it. For example, I saw some of the beginning of Strike Witches, which was quite… stimulating, but the gratuitous sexuality was also subtly repulsive at the same time. Enough that I put it down after only a few minutes.
March 24, 2010 at 9:27 am
I saw all of Strike Witches and loved it.
But the opening flight sequence was rather embarrassing, I agree.
Nanoha isn’t loaded with fights, sadly. I spent a lot of time struggling to understand what they were saying in a bunch of dramatic scenes. But the ones that were there were very worthwhile. You should see it when the time comes.
March 23, 2010 at 10:33 pm
I’ve heard of superflat as an art movement, and it’s interesting to see its applications in Nanoha. Itano Circus is really a pretty good example of the exploration of lateral space.
I tried to consider if it is indeed “a distinctly masculine understanding of space” and I could not think of any other use of such visuals in a more feminine context. Nanoha screams of a male audience down to the details.
Anyways, when I watched Nanoha series, all I paid attention to is the yuri.
It’d be interesting to see if the fanbase for Nanoha does consist of a majority of men.
March 24, 2010 at 9:16 am
It consists of an overwhelming majority of men.
March 24, 2010 at 9:28 am
What he said.
Thanks for reading.
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