I look deep into your heart and soul
Make your wildest dreams come true
I got voodoo, I got hoodoo, I got things I ain’t even tried
And I’ve got friends on the other side
- Dr. Facilier, “Friends on the Other Side”
If there’s anything to learn from Dr. Faustus, it’s that sorcery is one big con job.
A confidence man isolates a mark. He makes them feel like they’re committing a crime, or at least doing something that they can’t tell anyone about. Then he tricks them out of something precious. A conman could, for example, pretend that he’s been hit by someone’s car and demand a few hundred dollars “just to cover hospital fees,” which they’ll gladly pay over facing the risk of penalty. Or how about the Nigerian Letter?
In the very best con games, the mark doesn’t even realize they’re being conned. They think in some small way that their prayers have been answered. At least for a while.
In the world of Mahou Shoujo Madoka Magica, magical girls become what they are by contracting with a supernatural patron, who bestows upon them a jewel containing their powers. To maintain these jewels, magical girls must periodically sacrifice enemies called witches and use their “grief seeds.” Combined with the many onscreen Goethe quotes, the devil’s deal theme is fairly explicit here.
But I’m also noticing that this system is an economy in miniature, with grief seeds as the resource and magical girls as the consumers. Mami, the mentor figure, has already stated that this relationship between their power and their prey causes competition among magical girls.
So why go out of one’s way to recruit more? Mami is making this too easy. She says that this is dangerous work, but she neatly shields the girls from danger when they go on their practice run. And in any case, all that the girls can think about is the wish that comes with their contract. Become a magical girl, and you can make any dream come true! How amazing!
It distracts them. But of course it does.
Here’s what I think: The tea-sipping, ever-confident Mami is going to use her initial kindness and “you’re making this choice for yourself” sales pitch to lure Madoka into… something. The girls are rubes, and the other shoe will eventually drop, but how badly off they will be depends on what’s really at stake. That is, the real resource in this struggle may not be energy as such, but the information about where exactly that energy comes from.
To put it another way, we need to keep asking: What are grief seeds made of? Because if the answer is “the broken dreams of magical girls,” then this affair takes on a whole new dimension of wrongness.
Further reading
Ten of the most famous confidence games, for your reading pleasure.
A thoughtful post from THAT Anime Blog about how lonely it all is.



January 19, 2011 at 1:38 pm
People are already comparing the situation to a magical Ponzi or Pyramid Scheme, with Kyubey as the original source and Mami as one of the people perpetuating the scheme. The WHYS aren’t really clear at this point, but given the dubious nature of Mami’s explanation of the Witch Hunt, it can’t be good for Madoka or Sayaka.
January 19, 2011 at 1:46 pm
I hear some of the cacophony. I was a little hesitant to add my own.
It’s tricky. If Kyubey is the pyramid master and Mami is middle management, it lends a much different feel than if Kyubey is the con artist and Mami is a shill/accomplice.
January 19, 2011 at 1:38 pm
Reading it that way… everything falls into place. I thought the most disturbing part of the episode was the explanation of how grief seeds work.
It’s so wrong… but it’s so right!
January 19, 2011 at 1:49 pm
In a way, I’m surprised it’s taken this long for the magical girl genre to get a deconstruction on this level, outside of perhaps Utena.
Won’t we all feel so silly when it turns out Homura’s the bad guy all along and Mami’s just cautious?
January 19, 2011 at 1:56 pm
If that’s the line they’re taking, then they’re maintaining kayfabe pretty fiercely with the OP animation, which is coded fairly “nothing dangerous going on here, look at all us good magical friends”.
But check out Madoka’s mother’s response to her talk of wishes. Firing most of her staff? Making her boss disappear? Those are some pretty ugly, hard-knuckled thoughts to casually and off-hand dump into the ears of an impressionable little girl. In a bathroom with some freaky fractured geometry and the heroine reflected in mirrors reflecting mirrors in a fashion which is traditionally supposed to summon demons, IIRC.
And those schoolrooms are looking more and more like birdcages or gerbil tanks.
January 19, 2011 at 2:03 pm
Well, Madoka does cry at the very start of the OP, I think. Surely that’s something… But yes, I also hope things go horribly wrong, just so that the last picture of the three girls together will seem like a hideous charade.
The mother is an interesting one. I don’t think I’ve seen a female character quite so realistically jaded.
January 19, 2011 at 5:27 pm
I dunno, normal people talk about that kind of stuff offhand a lot, I think. How many of you really like all the people you work with?
January 19, 2011 at 10:03 pm
My company’s competitors are largely staffed with ex-employees, mostly because of the founder-president’s epic control issues. Heck, I just lost my supervisor to the competitor who was running around slandering us, telling customers that we were going out of business in a year. I’m kinda pissed at him right now. Anyways, there’s a lot of back-and-forth, but I hope they’re not dumping that poison on their *kids*. And I’ve *never* heard anyone speculate about “disappearing” anyone like that.
Me, I try to stay friendly. Most of the people I go out drinking with are those ex-employees. Well, a sub-set of them…
January 19, 2011 at 4:24 pm
Mami offering Homura a little bit of her seed right in front of everyone was what sealed the “this is such a con” feeling for me. Homura is clearly uncomfortable with the idea of cementing Mami’s benevolent image by accepting it, no matter how valuable the offering may be, and she clearly wants to expose Mami to her two latest “apprentices”, but is almost certainly waiting for the proper context in which she can do so without martyring Mami by doing so.
Also, are Mami and Kyuubei trying to get the girls hooked on grief seeds? She’s quick to show off the power that they give her, and she keeps bringing the girls back to the topic of their wish, but she sort of glosses over the significance of her soul gem naturally darkening over time. Is she some sort of innocence vampire or something?
This show is very interesting so far. Even if the plot completely falls apart, I’ll still have Shaft’s fascinating visuals to analyse until the show ends.
Conspicuously absent: Homura’s soul gem. I’m thinking either she doesn’t have one or its appearance will be a significant plot point.
January 19, 2011 at 5:28 pm
It would make sense if Homura was very frugal with her soul gem to avoid recharging it with grief seeds.
January 20, 2011 at 4:29 am
The setup of the instant communication between Mami and Kyubei with their “apprentices” may also make it difficult for Madoka and Sayaka to do any sort of revolting later on in the series should things take a turn for the worse.
January 20, 2011 at 8:44 am
Oh, that’s brilliant! Wish I’d thought of it.
January 20, 2011 at 8:42 am
“Also, are Mami and Kyuubei trying to get the girls hooked on grief seeds?”
Like a drug dealer. Hmmmmmmm.
New angle?
January 19, 2011 at 5:07 pm
well, the signs are there I guess, but something as depressing as pyramid schemes in mahou shoujo… really? I won’t be able to believe it until half a season after it’s confirmed, then I’ll hate Shinbo forever for ruining my childhood memories >o<
I wouldn't be surprised if witches are formed from fallen magical girls though; as you say, 'broken dreams' and all…
January 20, 2011 at 8:46 am
Well, in mahou shoujo for “shoujo,” I’d agree. The kiddles need their sugary good message about love and friendship. But this is clearly mahou shoujo for men who grew up on mahou shoujo and continued long after they should have stopped.
January 19, 2011 at 5:20 pm
You forgot to mention the seeds would be watered by orphan tears, just to make it extra sinister.
Honestly, I didn’t think anything would really come out of this series, but several posts have made me think about watching it. Maybe I’ll marathon it at the end of the season.
January 20, 2011 at 8:49 am
Have you seen that otherworld-hell that they end up in for their battles? Bound to be a few crying orphans in there somewhere.
Well, if interesting things keep happening, I’ll keep blogging about it. So watch this space!
January 19, 2011 at 5:28 pm
Interesting interpretation. Since this series is an original anime not based on any previous work (I think) then we’ll just have to wait and see if your theories are true =) But the fact that they’re called “grief seeds” already makes it seem like they come from someone’s grief doesn’t it?
Other than this, Madoka Magica has a lot of typical mahou shojo cliches, but the main reason I’m enjoying it is because of the gorgeous animation and Yuki Kajiura music =D It’s also been a while since I watched a mahou shojo anime anyway so it’s kinda refreshing.
January 19, 2011 at 7:10 pm
It’s an original anime series, and they’re actually building a whole franchise around it. There’s three manga spinoffs already planned. One is being serialized now, another starts printing in February, and the third is slated for release at the end of the anime.
January 20, 2011 at 12:49 am
Cool, thanks for the info =D
January 22, 2011 at 1:30 pm
Yuki Kajimura really is hitting the ball out of the park this time. Not being a fan of her work in the Mai-HiME/Otome series, I’m glad to see she went with a more Kara no Kyoukai vibe this time. And, as it turns out, with good reason.
January 19, 2011 at 7:33 pm
Sometimes I wonder why I bother pretending I can blog when I see others do it so very very well.
A very nice exposition. Putting PM^3 into a classic-con/Ponzi-scheme framework is a very nice theory that seems to fit a lot of what we’ve seen so far.
Admittedly, I’m a hopeless Shinbo fan-boy, but this is the series that has me the most excited this anime season.
January 22, 2011 at 1:31 pm
Aw, and you’re not even including a blog link in your comment this time. Don’t be like that; I like your work!
I’m normally not a Shinbo fan, but I see a lot of potential here.
January 19, 2011 at 9:13 pm
Soylent Grief is made of maho shojos? :V
January 22, 2011 at 1:32 pm
TELL EVERYBODY! WE HAVE TO STOP THEM, SOMEHOW!
January 19, 2011 at 9:28 pm
Hooray for Disney! :>
To be honest, I think Madoka Magica is overrated. Hopefully I’m proven wrong, but I get the feeling it’ll just take a standard Magical Girl route and crash everyone’s speculation (though I’m pretty impressed by the elaborate thoeries of some bloggers)
Maybe I’m just being pessimistic, but yeah, when it does fail everyone’s expectations, I’m gonna be laughing. And then I’ll give it a 10 on MAL. That’s the way it should be :3 Word
January 22, 2011 at 1:34 pm
Mmmmm, seems you may be wrong, friend.
But some of us are wrong, too– looking at what’s just come out, it’s a lot darker than I even imagined.
February 1, 2011 at 9:44 pm
Finally caught episode 3 and 4 (snow day :3)… I guess I stand corrected… b-b-but it STILL SUCKS, THOUGH!!! *HMPH*
January 20, 2011 at 4:11 am
This is why I like how Madoka asked Homura what her wish was in order to become a magical girl, yet they haven’t asked Mami what her wish was yet. Given how they might like to twist things around, that very well might come out in the next episode.
That being said, when I saw Mami standing watch over Madoka and Sayaka when they were talking to Homura, “clocktower sniper” was the first thing that popped into my head there.
January 22, 2011 at 1:34 pm
And you were right!
God, what a complicated mess this is so far.
January 20, 2011 at 4:29 am
grief seeds are somewhat the remnants of gem souls that can’t restore because of the wear and tear situation.
that’s why magic girls are hunting witches in order for them not to lose their light in their soul gems.
Somehow, it does intrigues me on how complicated the situation magic girls are being thrown into. like Sacrifice all in order to make a wish came true.
and the greatest mystery would be Kyubey.
January 22, 2011 at 1:35 pm
I think we can all agree that Kyubey is evil incarnate.
January 25, 2011 at 10:26 am
Unlike Mokona from Magic Knights Rayearth who was merely the devil?
January 20, 2011 at 7:14 am
The most pressing question for me: where on earth did that cup of tea come from???
January 20, 2011 at 9:07 am
My hypothesis: Read the caption.
January 20, 2011 at 4:02 pm
[...] proven difficult to swallow for anime bloggers. Mystlord wants to know why it’s so dark, and 2DT equates the very act of becoming a Magical Girl in this world with succumbing to a [...]
January 20, 2011 at 9:41 pm
Your line about friends on the other side reminded me of the song Otherside by Red Hot Chili Peppers. Which as it happens has imagery fairly similar to that of Madoka~
January 22, 2011 at 1:36 pm
How nostalgic! I remember chilling to this song in high school.
January 21, 2011 at 8:03 am
The girl in the last picture up there… she looks kind of stoned.
January 22, 2011 at 1:38 pm
Unsettlingly calm confidence turns out to be rather difficult to screencap.
January 21, 2011 at 8:05 am
I’ll bet you 10 bucks that this show is about drugs.
January 22, 2011 at 1:38 pm
After the latest ep? Yeah, you’re on!
January 22, 2011 at 2:00 pm
I don’t know if that’s a good bet to take — take a look at the backdrop while Mami and Madoka are having their meeting-of-the-hearts. Admittedly, this is taking place in the psychic space around a hospital, but it’s capsules and syringes everywhere.
January 23, 2011 at 3:43 am
To clarify: I think the seeds, or whatever else the girls are getting, act like drugs.
I don’t expect to see the show suddenly begin showing the dangers of cocaine or some other real-life drug. But as a metaphor or an allegory, my bet is this show is about drugs. Still willing to take the bet?
January 23, 2011 at 11:12 am
Hmm. Meaning if they don’t do their magical girl thing, they may eventually go through withdrawal.
That’s a slightly riskier bet, but sure, I’ll take it.
January 21, 2011 at 11:05 pm
I want to know what the seeds are. And I can really say, one of the things I love the most about this series is that it doesn’t seem to be the traditional magical girls. The darker parts of it are blowing my mind.
January 22, 2011 at 1:40 pm
My mind is getting quite blown also.
Especially with the unveiling of the ED sequence, this is pretty amazing stuff.
January 22, 2011 at 2:30 pm
It’s certainly intense, I’ll give it that much. People are getting over-wroth about the cheap Goethe references, I think. They dropped some text for flavor and as a pointer, and bloggers & commenters started trying to re-cast the show as a straight-up Faust adaptation.
Other folks seem to be ragequitting over “grimdarking” light-and-fluffy innocent mahou shoujo. Me, I think that threshold was crossed back when they crossbred mahou shoujo and sentai shows – once you started putting little girls in combat situations, it’s more obnoxious to show it as no-consequences sweetness-and-light imho. Not that I wasn’t an inappropriately huge fan of Sailor Moon back in the Nineties.
January 24, 2011 at 6:38 pm
I wouldn’t say I was ragequitting, Mitch. Partly because I’m not very rageful, but mostly because I wasn’t watching Madoka in the first place. If my post had a target, it’s the discussion of the show, not the show itself. Madoka is an interesting project, from what I read, and I hope it is well-made and pleases its viewers.
Your suggestion that an untroubled magical girl-sentai cross is actually more obnoxious is food for thought. (Because I do rather enjoy watching Cure Black land a perfectly-timed Rider Kick in a villain’s face).
January 23, 2011 at 12:30 am
I do think that people are overdoing it a bit with references to Faust. Not the references themselves, but how it feels like since someone said something that sort of made sense, everyone else takes up the mantle so quickly without considering other concepts.
January 25, 2011 at 10:21 am
Well, to the show’s credit, the references aren’t exactly random. So it might be overdone, but we can at least trust that the writer isn’t pulling Anno-style symbolism on us.
January 23, 2011 at 5:11 am
[...] or “subversive” this show is. I point out posts at THAT Anime Blog and 2DTeleidoscope as examples of posts that had me rolling my [...]
January 31, 2011 at 3:23 am
From the get-go, this series started with a deception. I’m not going to be surprised if the seed of grief will bear another illusory and wrongness.
May 15, 2011 at 4:00 pm
i want to become puella magi :/
is it possible to make magic real?
and first of all i can’t find a way.
even though its not real one day it will be in my future.
if it is now okay because i live alone